born around the building of the town that took the name of Porto Cervo. They decided to form a consortium to promote and control the development of the territory. Were called the most important architects internationally, to draw up a draft plan for the urbanization. Stood out the names of the Arch . Vietti, Arch. Busiri Vici, Arch. Couelle and Arch. Simon. The primary objective was to harmonize nature and settlements, avoiding piecemeal development. In 1962 was formed the Consorzio Costa Smeralda, born out of a choice of quality that has guided the birth and developing the area. Sardinia was a place not easy to reach. It was created the Alisarda, an airline to allow tycoons around the world to reach the Costa Smeralda. The urban development of the area followed the genius of its designers, who inspired by the ancient architecture of Gallura, managed to keep intact the aim of not disturbing the wild charm of those places. It was accessible only by a select few, but lived a development increasing exponentially. The local community welcomed with respect and discretion new guests, being overwhelmed by a new atmosphere of progress and economic development. There was esteem for the newcomers, who were proceeding with respect for people and places. They tell many stories about kindness of those powerful men who dealt with the owners of those lands, who coordinated their work and offered glimpses of their life never before imagined. It was the era of the first nightclubs, lavish parties of Prices, the first yachts ... was the era when the myth was born.